It all begins with an idea. The most challenging part of this shoot was maintaining composure while battling strong, cold winds. The shoot took about two hours, during which we searched for open, breathable locations that captured the essence of a traditional Lee commercial. Imagine someone who grew up on a farm, gained confidence in the city, and then made a grand statement back home, showcasing the fashion they learned. Great help from the models below: @logansglobe x @caleb__sherman